A lot of advantages were brought in by this JIT method:
1. Improved Quality – The burgers are prepared freshly and hence the quality has improved.
2. Customer service – As the burger is made only after the order is placed, making special orders is not an issue.
3. Cost Reduction – Due to significant reduction in wastage as uncooked material has a higher shelf life.
This strategy was first attempt to bring JIT manufacturing techniques to service industry. It was the ‘Made for You’ strategy and also helped Mcdonalds in setting up demonstrative kitchen techniques which is a unique aspect and is its USP.
References : http://www.highbeam.com/doc/1G1-20486956.html
The writer of this article, Naman Jain is a PGP student of Indian Institute of Management, Raipur . He has done his B.Tech in Computer Science & Engineering from Vellore Institute of Technology, Vellore and can be reached at namanvit @ gmail . com